Have your cake and eat it too!: preserving privacy while achieving high behavioral targeting performance.
Qi ZhaoYi ZhangLucian Vlad LitaPublished in: AdKDD@KDD (2012)
Keyphrases
- achieving high
- preserving privacy
- behavioral targeting
- online advertising
- user behavior
- privacy preserving
- personal information
- private information
- data privacy
- user privacy
- data mining applications
- privacy issues
- learning to rank
- social networking
- display advertising
- click through rate
- user experience
- web search
- sensitive information
- sponsored search
- privacy preservation
- search engine
- user preferences
- user interaction
- support vector