Towards a Fair Allocation of Rewards in Multi-Level Marketing.
Talal RahwanVictor NaroditskiyTomasz P. MichalakMichael J. WooldridgeNicholas R. JenningsPublished in: CoRR (2014)
Keyphrases
- reinforcement learning
- website
- envy free
- consumer behavior
- social media
- customer relationship management
- optimal allocation
- data mining
- multiarmed bandit
- resource allocation
- decision making
- markov decision processes
- dynamic allocation
- multi layer
- data mining technology
- long term
- resource allocation problems
- bandit problems
- long term and short term
- customer behavior
- allocation scheme
- credit assignment
- purchasing behavior
- direct marketing
- target audience
- marketing strategies
- decision problems
- genetic algorithm