Quantifying the Impact of Earned and Owned Social Media Exposures in a Two-stage Decision Making Model of Brand Purchase.

Karen Xie Young Jin Lee

Published in: ICIS (2014)

Keyphrases

decision making
social media
probabilistic model
management system
decision makers
formal model
mathematical model
decision support
neural network model
objective function
bayesian networks
parameter estimation
computational model
similarity measure
statistical model
sensitivity analysis
high level