The Impact of Online Product Presentation on Consumers' Perceptions: An Experimental Analysis.
Carlos FlaviánRaquel GurreaCarlos OrúsPublished in: Int. J. E Serv. Mob. Appl. (2009)
Keyphrases
- purchase intention
- online shopping
- online retailers
- shopping behavior
- product quality
- online stores
- comparison shopping
- online learning
- product information
- pricing strategies
- internet shopping
- consumer reviews
- online markets
- group buying
- life cycle
- product reviews
- marketing campaigns
- decision making
- consumer trust
- grocery shopping
- product development
- factors influencing
- virtual communities
- electronic commerce
- multimedia