Targeting Potential Active Users for Mobile App Install Advertising: An Exploratory Study.

Joowon Lee Dong-Hee Shin

Published in: Int. J. Hum. Comput. Interact. (2016)

Keyphrases

mobile apps
mobile applications
advertising campaigns
behavioral targeting
user interface
social media
end users
user interaction
online advertising
databases
analytic tools
m learning
database
smart phones
user profiles
collaborative filtering
recommender systems