Exploring mobile ad formats to increase brand recollection and enhance user experience.
Aku VisuriSimo HosioDenzil FerreiraPublished in: MUM (2017)
Keyphrases
- user experience
- mobile applications
- m learning
- mobile services
- sponsored search
- user behavior
- end users
- user interface
- user studies
- mobile devices
- user engagement
- user interaction
- information access
- smart phones
- mobile users
- mobile technologies
- emerging technologies
- context aware
- interface design
- multimedia
- social bookmarking
- mobile computing
- information retrieval systems
- e learning