Psychological Distance in German and English Brand Language of Eight International Brands.
Simone E. GriesserPublished in: SwissText/KONVENS (2020)
Keyphrases
- english language
- language learning
- word forms
- natural language
- brand image
- target language
- monolingual retrieval
- cross language
- english text
- native language
- machine translation
- text to speech
- domain specific track
- language specific
- source language
- parallel corpus
- qa clef
- programming language
- language independent
- machine translation system
- spoken language
- language proficiency
- human decision making
- cross language ir
- computer science
- distance measure
- euclidean distance
- chinese language
- answer questions
- bilingual dictionaries
- indian languages
- cross language retrieval
- cross lingual
- native speakers
- computational linguistics
- information extraction
- information retrieval
- foreign language