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Breaking the Length Barrier: LLM-Enhanced CTR Prediction in Long Textual User Behaviors.
Binzong Geng
Zhaoxin Huan
Xiaolu Zhang
Yong He
Liang Zhang
Fajie Yuan
Jun Zhou
Linjian Mo
Published in:
CoRR (2024)
Keyphrases
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user behavior
online advertising
click through rate
behavioral targeting
user interaction
user preferences
user experience
search behavior
user interests
social recommendation
user actions
user behavior patterns
keywords
expert systems
behavioral patterns
click models