Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention.
Jose Ribamar Siqueira Jr.Nathalie García PeñaEnrique ter HorstGerman MolinaPublished in: Electron. Commer. Res. Appl. (2019)
Keyphrases
- electronic word of mouth
- positive or negative
- marketing strategies
- sentence level
- attitudes toward
- online reviews
- electronic commerce
- sentiment analysis
- social interaction
- behavioral intention
- customer satisfaction
- call center
- customer relationship management
- novelty detection
- positive and negative
- data mining
- online stores
- purchase intention
- text mining