Evaluating Ad Creative and Web Context Alignment with Attention Measurement.

John Hawkins Graham Burton

Published in: ICCDA (2023)

Keyphrases

website
contextual information
web pages
eu funded project
web scale
context aware
information sources
web documents
context sensitive
web data
web resources
web applications
user context
web mining
linked data
information overload
web technologies
user centric
image alignment
targeted advertising
data sets