Are Consumers More Willing to Pay for Digital Items in Mobile Applications? Consumer Attitudes toward Virtual Goods.
Yu-Chen YangLi-Ting HuangYu-Ting SuPublished in: Pac. Asia J. Assoc. Inf. Syst. (2018)
Keyphrases
- mobile applications
- attitudes toward
- information goods
- statistically significant
- mobile phone
- mobile devices
- mobile users
- smart phones
- computer technology
- context aware
- network effects
- virtual world
- electronic commerce
- user experience
- computer usage
- mobile technologies
- gender differences
- computer assisted language learning
- perceived usefulness
- college students
- m learning
- virtual environment
- electronic word of mouth
- consumer behavior
- mobile apps
- mobile services
- online shopping
- learning environment
- end users
- quantitative data
- wireless devices
- learning activities
- web based instruction