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Impact of Digital Assistant Attributes on Millennials' Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA.

Manu SharmaSudhanshu JoshiSunil LuthraAnil Kumar
Published in: Inf. Syst. Frontiers (2024)
Keyphrases
  • artificial neural networks
  • machine learning
  • test bed
  • databases
  • neural network
  • information systems
  • relational databases
  • back propagation
  • factors influencing