Relationship between risk and intention to purchase in an online context: role of gender and product category.
Shivraj KanungoVikas JainPublished in: ECIS (2004)
Keyphrases
- online learning
- decision making
- online stores
- contextual information
- comparison shopping
- life cycle
- socio cultural
- internet shopping
- online retailers
- theoretical and practical implications
- product information
- perceived risk
- potential customers
- risk management
- user behavior
- decision support system
- theory of planned behavior
- online marketplaces
- object detection