Customer Data-driven Business Models: A Case Study in the Retail Industry.
Maider ElorzaEduardo CastellanoPublished in: ICSBT (2022)
Keyphrases
- business models
- customer data
- customer behavior
- case study
- business opportunities
- customer base
- social commerce
- life cycle
- telecommunications industry
- customer service
- electronic commerce
- behavior patterns
- credit card
- customer satisfaction
- data mining
- historical data
- conceptual framework
- cloud computing
- supply chain
- real world
- log files
- mobile payment
- marketing strategies
- transactional data
- test bed
- customer relationship management
- database marketing
- text mining
- knowledge base