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Transition of electronic word-of-mouth services from web to mobile context: A trust transfer perspective.
Nan Wang
Xiao-Liang Shen
Yongqiang Sun
Published in:
Decis. Support Syst. (2013)
Keyphrases
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context aware
user centric
trust relationships
electronic word of mouth
mobile devices
end users
social network sites
website
web services
computing environments
ubiquitous computing
context awareness
service providers
mobile learning
positive and negative
trust model