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The role of cognitive complexity and risk aversion in online herd behavior.

G. RejikumarAswathy Asokan-AjithaSofi DineshAjay Jose
Published in: Electron. Commer. Res. (2022)
Keyphrases
  • risk aversion
  • utility function
  • expected utility
  • risk averse
  • worst case
  • data mining
  • objective function
  • computational complexity
  • multi objective
  • decision makers