E-Branding Strategies of Non-Profit Organizations.

Horst Treiblmaier Arne Floh Irene Pollach Marcin Kotlowski

Published in: AMCIS (2003)

Keyphrases

decision making
information technology
information systems
database
databases
knowledge management
real time
neural network
data mining
learning algorithm
artificial intelligence
reinforcement learning
marketing strategies
pricing strategies
cross selling