Mobile Target Advertising by Combining Self-Organization Map and Decision Tree.
Shu-Chin WangKuo-Qin YanC. H. WeiPublished in: EEE (2004)
Keyphrases
- decision trees
- mobile advertising
- mobile phone
- maximum a posteriori
- predictive accuracy
- decision tree algorithm
- online advertising
- moving target
- naive bayes
- decision tree learning
- decision tree induction
- neural network
- computing environments
- machine learning algorithms
- machine learning
- search engine
- mobile networks
- mobile applications
- mobile devices
- wireless networks
- mobile users
- mobile computing
- training set
- mobile environments
- multi agent
- user behavior
- decision tree classifiers
- mobile robot