How does media richness contribute to customer loyalty to mobile instant messaging?
Fan-Chen TsengT. C. E. ChengKai LiChing-I TengPublished in: Internet Res. (2017)
Keyphrases
- text messaging
- instant messaging
- customer loyalty
- distance education
- data collection
- communication technologies
- customer satisfaction
- chat conversations
- computer mediated communication
- social networking sites
- data mining
- marketing strategies
- language learning
- potential customers
- social media
- information management
- mobile phone
- data analysis