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A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data.

Anastasia GrivaEleni ZampouVasilis StavrouDimitris PapakiriakopoulosGeorgios I. Doukidis
Published in: J. Decis. Syst. (2024)
Keyphrases
  • data sets
  • data analysis
  • database
  • information systems
  • clustering algorithm
  • data structure
  • end users
  • knowledge management
  • data mining methods