Discovering Influential Nodes for Viral Marketing.
Yung-Ming LiCheng-Yang LaiChia-Hao LinPublished in: HICSS (2009)
Keyphrases
- viral marketing
- influential nodes
- influence maximization
- social networks
- information diffusion
- online social networks
- social network analysis
- diffusion models
- greedy algorithm
- social media
- social influence
- network structure
- social relationships
- social networking
- diffusion model
- network analysis
- information flow
- dynamic programming
- website
- image processing