The Impact of Social Media Marketing on Online Small Business Performance.
Yang YangAtreyi KankanhalliPublished in: PACIS (2014)
Keyphrases
- social media
- online marketing
- internet enabled
- internet marketing
- social media sites
- small and medium sized
- big data
- reputation management
- online social media
- online forums
- data mining
- international business
- financial services
- online consumer
- decision making
- marketing strategies
- search engine marketing
- online communities
- marketing campaigns
- tourism industry
- customer relationship management
- social networking sites
- direct marketing
- business processes
- social networking
- business process
- online learning
- social media platforms
- consumer behavior
- cross selling
- social networks
- user generated content
- electronic commerce
- return on investment
- crisis management
- website
- internet technology
- telecommunications industry
- business owners
- online advertising
- strategic decisions
- social media data
- viral marketing
- data mining technology
- information systems