Analyzing the Effectiveness of Interaction Between Brand Awareness and Social Network Advertising: The Moderating Role of Social Facilitation.
Junhui HePublished in: Int. J. Technol. Hum. Interact. (2022)
Keyphrases
- social networks
- social roles
- social interaction
- social behavior
- social media
- social relationships
- social network analysis
- social dynamics
- social networking
- online communities
- social context
- social aspects
- social structures
- communication patterns
- sharing information
- human interactions
- information diffusion
- online social networks
- social web
- social relations
- social communities
- cross cultural
- micro level
- virtual communities
- social connections
- viral marketing
- social learning
- collaborative learning
- group awareness
- social network sites
- social network services
- tie strength
- participatory simulation
- social groups
- social structure
- social influence
- socio cultural
- communication tools