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A Dynamic Bidding Strategy Based on Model-Free Reinforcement Learning in Display Advertising.
Mengjuan Liu
Jiaxing Li
Zhengning Hu
Jinyu Liu
Xuyun Nie
Published in:
IEEE Access (2020)
Keyphrases
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display advertising
bidding strategies
model free reinforcement learning
budget constraints
dynamic environments
resource allocation
online auctions
web pages
markov chain