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Percentile Risk-Constrained Budget Pacing for Guaranteed Display Advertising in Online Optimization.
Liang Dai
Kejie Lyu
Chengcheng Zhang
Guangming Zhao
Zhonglin Zu
Liang Wang
Bo Zheng
Published in:
AAAI (2024)
Keyphrases
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display advertising
budget constraints
online advertising
advertising campaigns
concave convex procedure
online learning
optimization algorithm
global optimization
decision making
optimization problems
risk management
risk assessment
global optimality
portfolio optimization
saddle point
contextual advertising