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The Effectiveness of Personalized E-mail Newsletters and the Role of Personal Characteristics.

Ewa MaslowskaBas van den PutteEdith G. Smit
Published in: Cyberpsychology Behav. Soc. Netw. (2011)
Keyphrases
  • email
  • personal preferences
  • e learning
  • machine learning
  • multimedia
  • multiscale
  • user centric
  • databases
  • user profiles