Understanding value co-creation in virtual communities: The key role of complementarities and trade-offs.

Nuria Rodríguez-López

Published in: Inf. Manag. (2021)

Keyphrases

virtual communities
trade off
social aspects
critical mass
network externalities
trust management
trust and reputation systems
situated learning
virtual world
information sharing
business models
online communities
community members
social networks
social support