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Redefining e-commerce engagement: exploring the demographic impact of WhatsApp chatbots in the Mexican market.
Cesar Castillo Lopez
David Castillo Lopez
Published in:
CLIHC (2023)
Keyphrases
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information asymmetry
electronic markets
electronic commerce
agent mediated
learning environment
decision making
user engagement
information systems
computer mediated communication
electricity markets
electronic marketplaces
business transactions