Using a narrative in sales promotions: An online vignette study.

Ksenia Golovacheva Daniil Muravskii Maria Smirnova Snezhana Muravskaia

Published in: GamiFIN (2020)

Keyphrases

data mining
empirical studies
factors affecting
neural network
real world
social networks
feature selection
lower bound
statistical analysis
experimental study
online game
cross cultural
focus group