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The Theoretical Underpinnings of the Influence of Customer Reward Programs on Customer Retention: A Framework and Propositions for Future Research.

Chunqing LiPing ZhaoJunping Ma
Published in: CONFENIS (2006)
Keyphrases
  • theoretical underpinnings
  • customer retention
  • customer satisfaction
  • information systems
  • reinforcement learning
  • data management
  • customer relationship management