Managing customer information and knowledge with social media in business-to-business companies.
Hannu KärkkäinenJari Juhani JussilaJohanna JanhonenPublished in: I-KNOW (2011)
Keyphrases
- business partners
- domain knowledge
- competitive advantage
- financial information
- electronic commerce
- competitive environment
- decision making
- social media
- knowledge management
- business analysts
- business information
- information systems
- business intelligence
- business models
- business processes
- business process
- prior knowledge
- marketing campaigns
- government organizations
- customer behavior
- business rules
- competitive intelligence
- knowledge discovery
- business decisions
- customer data
- big data
- search engine
- customer loyalty
- small and medium sized
- data mining