A Cognitively-Grounded Approach: Customer Behavior Pattern Discovery in an Online Shopping Environment.
Peishih ChangPublished in: AMCIS (2006)
Keyphrases
- information retrieval
- pattern discovery
- online shopping
- customer behavior
- association rule mining
- pattern mining
- data analysis
- customer service
- customer satisfaction
- data mining
- real time
- sequential patterns
- web usage mining
- historical data
- transactional data
- personal information
- search engine
- web logs
- behavior patterns
- e learning
- log files
- service quality
- real world
- data sets
- text mining
- web services