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Why do people speak about products online? The role of opinion leadership.

Sangmi ChaiBomi ChoiMinkyun KimT. C. E. Cheng
Published in: Inf. Technol. Manag. (2023)
Keyphrases
  • product reviews
  • sentiment analysis
  • online learning
  • product features
  • real time
  • information retrieval
  • sentiment classification
  • opinion mining
  • positive or negative
  • customer reviews
  • text classification