Programmatic advertising: An exegesis of consumer concerns.

Anthony Samuel Gareth R. T. White Robert Thomas Paul Jones

Published in: Comput. Hum. Behav. (2021)

Keyphrases

internet advertising
consumer behavior
search advertising
mobile advertising
online advertising
neural network
data mining
hong kong
real time
real world
machine learning
multiscale
evolutionary algorithm
electronic commerce
online shopping
purchase behavior