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An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry.

Hyunseok HwangTaesoo JungEuiho Suh
Published in: Expert Syst. Appl. (2004)
Keyphrases
  • case study
  • data mining
  • search engine
  • information systems
  • website
  • data structure
  • customer relationship management