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A graph-oriented model for hierarchical user interest in precision social marketing.
Zhiguo Zhu
Yuhe Zhou
Xiaoyi Deng
Xuhui Wang
Published in:
Electron. Commer. Res. Appl. (2019)
Keyphrases
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hierarchical model
probabilistic model
conceptual model
computational model
mathematical model
dependency graph
user interests
graphical models
high level
machine learning
hierarchical structure
website
probability distribution
neural network
objective function
graph theory
graphical representation
small world