Developing e-store marketing strategies to satisfy customers' needs using a new hybrid gray relational model.
Wan-Yu ChiuGwo-Hshiung TzengHan-Lin LiPublished in: Int. J. Inf. Technol. Decis. Mak. (2014)
Keyphrases
- marketing strategies
- relational model
- relational databases
- data model
- direct marketing
- database technology
- customer satisfaction
- incomplete information
- functional dependencies
- complex objects
- customer relationship management
- conceptual model
- life cycle
- spatial databases
- customer base
- integrity constraints
- support systems
- information systems
- databases
- database
- database management systems
- data warehouse
- xml documents
- search engine optimization
- database systems
- case study