How do B2B companies motivate participation in online innovation?

Anette Bengs Annika Wiklund-Engblom

Published in: MindTrek (2012)

Keyphrases

small and medium sized
online communities
online learning
real time
market share
case study
open innovation
learning algorithm
knowledge management
online services
internet enabled
technological innovation
discussion board
social networking sites
online marketing
business applications
web services
search engine