Using Hybrid Data Mining Techniques for Facilitating Cross-Selling of a Mobile Telecom Market to Develop Customer Classification Model.
Hyunchul AhnChi Woo SongJae Joon AhnHyoung Yong LeeTae Yoon KimKyong Joo OhPublished in: HICSS (2010)
Keyphrases
- data mining techniques
- cross selling
- data mining
- customer relationship management
- historical data
- churn prediction
- knowledge discovery
- association rule mining
- call center
- web usage mining
- customer segmentation
- electronic commerce
- mobile devices
- distributed systems
- customer satisfaction
- commercial data mining
- real world
- customer behavior
- marketing strategies
- data mining applications
- social network analysis
- association rules
- data analysis