Trustingness & trustworthiness: A pair of complementary trust measures in a social network.
Atanu RoyChandrima SarkarJaideep SrivastavaJisu HuhPublished in: ASONAM (2016)
Keyphrases
- social networks
- trust propagation
- social network analysis
- consumer trust
- virtual communities
- trust relationships
- trust model
- degree centrality
- social influence
- social relationships
- social network sites
- social networking
- trust management
- trust evaluation
- social connections
- social interaction
- pairwise
- evaluation measures
- social web
- centrality measures
- online social networks
- complex networks
- network structure
- candidate pairs