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The Impact of Animated Banner Ads on Online Consumers: A Feature-Level Analysis Using Eye Tracking.
Weiyin Hong
Muller Y. M. Cheung
James Y. L. Thong
Published in:
J. Assoc. Inf. Syst. (2021)
Keyphrases
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eye tracking
feature level
eye movements
human computer interaction
visual attention
eye tracker
usability studies
image processing
video sequences
feature vectors
user interaction
eye tracking data