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Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native.

Michal AharonYohay KaplanRina LevyOren SomekhAyelet BlancNeetai EshelAvi ShaharAssaf SingerAlex Zlotnik
Published in: CoRR (2023)
Keyphrases
  • click prediction
  • sponsored search
  • web search
  • search engine
  • additional features
  • search advertising
  • information retrieval
  • web search engines
  • study proposes