Consumer acceptance of social recommender systems in India.
Preeti VirdiArti D. KalroDinesh SharmaPublished in: Online Inf. Rev. (2020)
Keyphrases
- recommender systems
- trust aware
- innovation diffusion theory
- social networks
- collaborative filtering
- social interaction
- social media
- theoretical framework
- recommendation algorithms
- personal preferences
- user profiles
- user generated content
- matrix factorization
- user modeling
- user profiling
- developing countries
- rating prediction
- technology adoption
- social behavior
- online social networks
- social context
- cold start problem
- product recommendation
- social relationships
- consumer behavior
- knowledge sharing
- user model
- user behavior
- information systems