Spreading social influence with both positive and negative opinions in online networks.
Jing (Selena) HeMeng HanShouling JiTianyu DuZhao LiPublished in: Big Data Min. Anal. (2019)
Keyphrases
- positive and negative
- social influence
- positive or negative
- social networks
- network structure
- online communities
- online social
- social interaction
- social media
- social relationships
- social psychology
- influence propagation
- decision rules
- viral marketing
- training instances
- information diffusion
- behavioral intention
- social influences
- positive examples
- online social networks
- complex networks
- social network analysis
- user preferences
- product reviews
- community structure
- virtual communities
- positive data
- community detection
- network effects