Online sponsored search auction matching problem with advertiser credibility.
Xiaohui LiYang ZhouHongbin DongJun HePublished in: ICIS (2017)
Keyphrases
- sponsored search
- online advertising
- sponsored search auctions
- sponsored search advertising
- contextual advertising
- search engine
- display advertising
- click through rate
- budget constraints
- click prediction
- online markets
- user behavior
- click models
- user experience
- auction mechanisms
- user clicks
- information retrieval
- search space
- search behavior
- bidding strategies
- image retrieval
- user queries
- information retrieval systems
- web search