Exploring gender differences in online shopping attitude.
Bassam HasanPublished in: Comput. Hum. Behav. (2010)
Keyphrases
- online shopping
- gender differences
- attitudes toward
- purchase intention
- statistically significant
- computer self efficacy
- service quality
- job satisfaction
- customer satisfaction
- shopping behavior
- personal information
- perceived usefulness
- theory of planned behavior
- university students
- digital games
- databases
- information technology
- digital libraries