Using Estimated Personality of Social Network Members for Finding Influential Nodes in Viral Marketing.
Iman Golkar AmniehMarjan KaediPublished in: Cybern. Syst. (2015)
Keyphrases
- viral marketing
- influential nodes
- influence maximization
- social networks
- social network analysis
- information diffusion
- greedy algorithm
- online social networks
- diffusion models
- social media
- social behavior
- diffusion model
- social influence
- network structure
- network analysis
- seed set
- link prediction
- social relationships
- diffusion process
- online communities
- social networking
- community structure
- computational complexity