Do retailers leverage consumer social media content for innovation? An exploratory study.
Joanne F. PatroniFrederik von BrielJan ReckerPublished in: ACIS (2016)
Keyphrases
- social media content
- security informatics
- social media
- sentiment analysis
- user generated content
- supply chain
- case study
- knowledge management
- social networks
- intelligence and security informatics
- electronic commerce
- opinion mining
- feature selection
- user interaction
- information technology
- natural language processing
- online social networks
- social networking
- literature review
- technological innovation