Risk-Aware Bid Optimization for Online Display Advertisement.
Rui FanErick DelagePublished in: CoRR (2022)
Keyphrases
- display advertising
- online learning
- global optimization
- real time
- optimization algorithm
- online advertising
- online environment
- risk management
- constrained optimization
- risk factors
- mobile advertising
- risk measures
- stochastic gradient
- high risk
- expected utility
- optimization model
- optimization process
- combinatorial optimization
- optimization problems
- multi objective
- evolutionary algorithm
- decision making