Trust and the Strength of Ties in Online Social Networks: An Exploratory Field Experiment.
Ravi BapnaAlok GuptaSarah RiceArun SundararajanPublished in: MIS Q. (2017)
Keyphrases
- online social networks
- social networks
- social media
- social relations
- tie strength
- social relationships
- network structure
- social networking
- social ties
- online social
- online social media
- online social networking
- viral marketing
- social graph
- social networking sites
- malicious activities
- user activity
- social influence
- trust model
- preferential attachment
- online communities
- false positives